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The Sales Pipeline

Description

The aim of this module is to provide the learner with a thorough understanding of the concept of a sales pipeline, including the essential components for constructing a successful pipeline and how to use it to their advantage.

This module will cover:
  • Understanding what we mean by “Sales Pipeline”.
  • The differences between a sales pipeline and a sales funnel.
  • The various steps to be undertaken in building an effective sales pipeline.
On completion of this module, learners will be able to:
  • Identify the role of the sales pipeline.
  • Explain the difference between a sales pipeline and a sales funnel.
  • Describe the different components that make up a sales pipeline.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1 THE SALES PIPELINE EXPLAINED
The Sales Pipeline Explained
Sales Pipeline Stages
Managing the Sales Pipeline
Summary
Knowledge Check

TOPIC 2 SALES PIPELINE VS. SALES FUNNEL
Pipeline versus Sales Funnel
Summary
Knowledge Check

TOPIC 3 BUILDING A SALES PIPELINE
Building a Sales Pipeline
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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