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Know Your USPs

Description

The aim of this module is to provide the learner with a fundamental understanding of USPs (Unique Selling Point – also known as a Unique Selling Proposition) and offers guidance in crafting compelling components essential for a successful USP formulation.

This module will cover:
  • Understanding USPs and the significance they play in highlighting the distinction between an organisation and its competitors.
  • Factors to consider in developing a unique selling proposition.
  • Identifying the key elements to include in a successful USP.
On completion of this module, learners will be able to:
  • Explain the significance of a USP and its effective use.
  • Identify the main factors to consider before putting together a USP.
  • Describe the essential elements needed for a successful USP.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: WHAT IS A USP?
What is a USP?
Finding your USP
Testing and Evolving your USP
Summary
Knowledge Check

TOPIC 2: UNIQUE SELLING POINT CONSIDERATIONS
Unique Selling Point Considerations
Marketing your USP
The Importance of Being Unique
Summary
Knowledge Check

TOPIC 3: ELEMENTS OF A SUCCESSFUL USP
Elements of a Successful USP
Research
Product or Service Benefits
A Solution to a Problem
Irresistible Offer
An Elevator Pitch
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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