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Marketing Strategy

Description

The aim of this module is to provide the learner with the essential knowledge and skills required to develop and implement a tailored marketing strategy for their organisation.

This module will cover:
  • Understanding the key components of marketing and its role in generating sales.
  • Delivering exceptional customer service.
  • Developing a successful marketing plan to create a consistent and structured approach to achieving marketing goals.
  • Using effective techniques to implementing robust marketing strategies.
On completion of this module, learners will be able to:
  • Understand the role of marketing in your organisation.
  • Develop a comprehensive marketing plan using clearly defined goals.
  • Implement effective marketing strategies to reach your target audience.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: MARKETING – AN OVERVIEW
Marketing – An Overview
Knowing Your Customers
Understanding your Unique Selling Point (USP)
Deliver Unrivalled Customer Service
Develop a Marketing Plan
Summary
Knowledge Check

TOPIC 2: YOUR MARKETING PLAN
Your Marketing Plan
Marketing Goals
Research
Strategies
Summary
Knowledge Check

TOPIC 3: MARKETING STRATEGIES
Marketing Strategies
Marketing Techniques
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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