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The aim of this module is to provide the learner with the knowledge and skills to develop a robust marketing plan that not only improves the performance of marketing initiatives but also assists in achieving business objectives.
Module Structure:
LEARNING OBJECTIVES
Aims and Learning Outcomes
TOPIC 1: COMPONENTS OF A SUCCESSFUL MARKETING PLAN
Components of a Marketing Plan
Ten Essential Components
Summary
Knowledge Check
TOPIC 2: PREPARATION
Preparing your Plan
Tools and Goals
Media Resources
Audit and Map Out Media Campaigns
Implementation
Summary
Knowledge Check
TOPIC 3: CREATING YOUR MARKETING PLAN
Steps to Create your Marketing Plan
Step 1 – Complete Your Situation Analysis
Step 2 – Marketing Audit: Current Position
Step 3 – Objectives
Step 4 – Strategy
Step 5 – New Customers
Step 6 – Tactics
Step 7 – Monitor
Summary
Knowledge Check
END OF LEARNING MODULE
End of Learning Module Summary
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