• info@elearningplus.co.uk

Building Customer Loyalty

Description

The aim of this module is to provide the learner with extensive knowledge and practical skills to craft impactful strategies that foster customer loyalty. By delving into fundamental principles and proven techniques, participants will explore how to drive customer retention, satisfaction, and advocacy.

This module will cover:
  • Understanding the significance and advantages of customer loyalty.
  • Stages in the process of crafting exceptional customer experiences.
  • Exploring strategies for implementing effective customer loyalty programmes.
On completion of this module, learners will be able to:
  • Explain the importance and benefits of customer loyalty.
  • Cultivate exceptional customer experiences.
  • Develop and execute effective loyalty programmes.
  • Apply strategies for problem resolution and service recovery.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: UNDERSTANDING CUSTOMER LOYALTY
Importance and Benefits of Customer Loyalty
Key Principles and Components of Customer Loyalty
Differentiating Customer Satisfaction and Customer Loyalty
Exploring the Impact of Customer Loyalty on Business Growth
Summary
Knowledge Check

TOPIC 2: CREATING EXCEPTIONAL CUSTOMER EXPERIENCES
Understanding the Value of Customer Experience
Exceeding Customer Expectations
Personalisation and Customisation
Enhance Customer Interactions
Summary
Knowledge Check

TOPIC 3: IMPLEMENTING LOYALTY PROGRAMMES
Loyalty Programmes and Their Significance
Designing Effective Loyalty Programmes
The Right Rewards and Incentives
Measuring and Evaluating
Summary
Knowledge Check

TOPIC 4: PROBLEM RESOLUTION AND SERVICE RECOVERY
Resolving Customer Issues
Summary

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

All of our courses are available in our Zanda platform.

Get in touch with us to discuss your needs.

Contact us

© 2022 eLearning Plus – a division of iDigital Marketing Ltd. All Rights Reserved. Elliot House, 151 Deansgate, Manchester M3 3WD

Company No: 07863287 – Registered Office: Ground Floor, 30 Victoria Avenue, Harrogate, HG1 5PR, UK – VAT No: 129261908

privacy policy
terms and conditions
Linkedin
Top