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Customer Marketing

Description

The aim of this module is to provide the learner with the knowledge and skills required to implement effective marketing strategies aimed at an existing customer base. These strategies are designed to enhance the customer experience, fostering increased engagement, satisfaction and loyalty among customers.

This module will cover:
  • Understanding the concept of customer marketing and effective marketing strategies.
  • Implementing techniques to cultivate strong connections and engagement.
  • Identifying the various customer marketing strategies to enhance customer loyalty and satisfaction.
On completion of this module, learners will be able to:
  • Understand customer marketing and the key components required to create successful customer marketing campaigns.
  • Implement effective marketing strategies.
  • Identify the different techniques to improve customer connections and satisfaction.
  • Develop and implement effective customer marketing strategies.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: CUSTOMER MARKETING EXPLAINED
Customer Marketing Explained
A Value Ladder
Customer Marketing Strategies
Summary
Knowledge Check

TOPIC 2: CUSTOMER MARKETING TECHNIQUES
Customer Marketing Techniques
Summary
Knowledge Check

TOPIC 3: TYPES OF CUSTOMER MARKETING
Types of Customer Marketing
Customer Satisfaction Techniques
Customer Lifetime Value
The Importance of Brand Loyalty
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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