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Email Marketing

Description

The aim of this module is to provide the learner with the skills to effectively integrate email marketing into broader digital strategies, empowering them to achieve marketing goals. It offers practical knowledge and immediate application to boost marketing efforts.

This module will cover:
  • Establishing clear goals and strategies.
  • Identifying impactful content for compelling email marketing.
  • Implementing the use of tracking metrics and analysing the resulting data.
On completion of this module, learners will be able to:
  • Understand the objectives and strategies behind successful email marketing campaigns.
  • Explain the process of crafting engaging, informative, and sales-oriented email content.
  • Identify crucial metrics essential for tracking and evaluating campaign effectiveness and success.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: GOALS AND STRATEGY
Email Marketing
Subscribers
Lead Magnet
Summary
Knowledge Check

TOPIC 2: EMAIL MARKETING CONTENT
Email Marketing Content
Summary
Knowledge Check

TOPIC 3: METRICS
Metrics
Return on Investment (ROI)
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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