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Getting the Most out of Exhibitions

Description

The aim of this module is to provide the learner with a thorough understanding of the purpose behind exhibitions and explains how to navigate and optimise these events to achieve impactful results.

This module will cover:
  • Understanding the primary objectives of exhibitions and their strategic use within marketing initiatives.
  • Employing effective techniques for thorough preparation leading up to exhibitions
  • Introducing practical steps to create a compelling presence and stand out within the exhibition landscape.
On completion of this module, learners will be able to:
  • Explain the function of exhibitions from a marketing perspective.
  • Adopt an effective planning and preparation strategy to maximise event effectiveness.
  • Demonstrate the vital steps required to establish a commanding presence and generate interest when attending an exhibition.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: EXHIBITIONS AND EVENTS
Exhibitions Explained
In Person Networking
An Opportunity to Learn
Benefits
Summary
Knowledge Check

TOPIC 2: EXHIBITION PREPARATION
Preparing for an Exhibition
Summary
Knowledge Check

TOPIC 3: AT THE EXHIBITION
Attending an Exhibition
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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