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Marketing Essentials

Description

The aim of this module is to provide the learner with a deep understanding of marketing initiatives and how effective marketing strategies can significantly impact the success of organisational objectives to drive sustainable growth.

This module will cover:
  • Understanding the elements of successful marketing including plans, strategies and campaigns.
  • Exploring the core principles underpinning effective marketing strategies.
  • Introducing the extended marketing mix and methods surrounding marketing approaches.
On completion of this module, learners will be able to:
  • Recognise and determine the fundamental components of successful marketing.
  • Understand the essential principles integral to effective marketing strategies.
  • Explain the purpose of the extended marketing mix and different marketing approaches to take.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: UNDERSTANDING MARKETING
Understanding Marketing
Marketing Strategy
Marketing Campaigns
Summary
Knowledge Check

TOPIC 2: PRINCIPLES OF MARKETING
The Four Ps of Marketing
Product
Price
Place
Promotion
AIDA Model
Summary
Knowledge Check

TOPIC 3: THE EXTENDED MARKETING MIX AND MARKETING TYPES
The Extended Marketing Mix and Marketing Types
Types of Marketing
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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