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Your Detailed Marketing Plan

Description

The aim of this module is to provide the learner with the knowledge and skills to develop a robust marketing plan that not only improves the performance of marketing initiatives but also assists in achieving business objectives.

This module will cover:
  • Understanding the significance of a compelling marketing plan and exploring its essential components.
  • Implementing a systematic approach to effectively promote products or services and achieve business objectives.
  • Introducing a step-by-step process to preparing and developing a successful marketing plan.
On completion of this module, learners will be able to:
  • Recognise the core components of a strong marketing plan.
  • Understand the approach required to prepare your marketing plan.
  • Implement a step-by-step process to develop and implement your plan.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: COMPONENTS OF A SUCCESSFUL MARKETING PLAN
Components of a Marketing Plan
Ten Essential Components
Summary
Knowledge Check

TOPIC 2: PREPARATION
Preparing your Plan
Tools and Goals
Media Resources
Audit and Map Out Media Campaigns
Implementation
Summary
Knowledge Check

TOPIC 3: CREATING YOUR MARKETING PLAN
Steps to Create your Marketing Plan
Step 1 – Complete Your Situation Analysis
Step 2 – Marketing Audit: Current Position
Step 3 – Objectives
Step 4 – Strategy
Step 5 – New Customers
Step 6 – Tactics
Step 7 – Monitor
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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