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Social Media Marketing

£25.00 (exc. VAT)

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Category
Description

The aim of this module is to provide the learner with a fundamental understanding of leveraging social media marketing to effectively meet marketing objectives and drive an increase in inquiries, leads and sales.

This module will cover:
  • Setting precise goals and executing focused social media strategies.
  • Identifying impactful content creation methods for effective marketing.
  • Monitoring metrics aligned with objectives and analysing resulting outcomes.
On completion of this module, learners will be able to:
  • Define goals and formulate a comprehensive social media strategy.
  • Apply effective content creation techniques tailored for social media platforms.
  • Identify the diverse metrics available for monitoring across social media platforms.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: GOALS AND STRATEGY
Goals and Strategy
Brand Identity
Summary
Knowledge Check

TOPIC 2: CONTENT STRATEGY
Content Strategy
User Generated Content
Expert Tip
Case Studies
Stories
Frequently Asked Questions
Repurpose Older Content
Summary
Knowledge Check

TOPIC 3: METRICS
Metrics
Measuring Success
Campaign Impact
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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