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Your 1 Page Marketing Plan

£25.00 (exc. VAT)

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Category
Description

The aim of this module is to provide the learner with guidance through the process of producing a one-page marketing plan, exploring its application, and fostering a thorough understanding of its significance in strategic marketing activities.

This module will cover:
  • Understanding the significance of an effective marketing plan and its necessity in achieving strategic goals.
  • Exploring the fundamental components of a marketing plan.
  • Introducing a step-by-step process to developing a marketing plan.
On completion of this module, learners will be able to:
  • Understand the significance and purpose of an effective marketing plan.
  • Detail the key elements surrounding a one-page marketing plan.
  • Explain the 10-step process essential for creating a robust strategy for a successful marketing plan.

Module Structure:

LEARNING OBJECTIVES
Aims and Learning Outcomes

TOPIC 1: THE IMPORTANCE OF MARKETING
The Importance of Marketing
Key Elements
Summary
Knowledge Check

TOPIC 2: MARKETING PLAN FUNDAMENTALS
Marketing Plan Fundamentals
The Why
The Who
Originality
Marketing Techniques
Summary
Knowledge Check

TOPIC 3: HOW TO CREATE A MARKETING PLAN STEP BY STEP
How to Create a Marketing Plan Step by Step
Summary
Knowledge Check

END OF LEARNING MODULE
End of Learning Module Summary

The learning module plus the assessment module will take approximately 60 minutes to complete.

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